Useful information

Some of the things I wish people had told me along the way

Over the years I have learned that one of the most important things in branding and marketing is to ask for and listen to as much advice as possible. Second to this is to read as much as humanly possible which can prove difficult these days as our lives are so busy. However, about 3 years ago I registered with Audible which, if you havent heard of it, is a seller and producer of spoken audio entertainment, that allows you to download audible books is as many subject matters as you can shake a stick at.

Obviously there is a monthly subscription for this $14.95 per month which allows you to choose from over 200,00 books, in addition to this ther are thousnads of podcasts and programs to choose from.

I have listened to dozens of books relating to branding and marketing
and have selected a few gems which I have detailed below.

I have added the title and authour and a very brief overview of the book along with my opinion so if you are looking for some inspiration check them out. If you only use one or two ideas from a handful of books it will have a really positive effect on different ways to run a business or in some instance your attitude as abusiness owner.

This is no way an advert for the books – I do not receive a referal fee they a merely my opinions that I would like to share with like minded individuals wishing to gain some inspiraton on the best rout forward on a subject which many find daunting.

After all, Any help is good help and the worst thing to do, is do nothing!

Audible Books

Know your onions

MY OPINION

I love this book, iy’s well thought out and provides some great tips for business owners embarking on a branding or marketing project. As it’s writtten for designers by designers its a great insight into life on the other side of the fence.

Guerilla Marketing

MY OPINION

This book is detailed and in-depth but very accessable. It is easy to read and floes well, whilst at the same time it delivers great knowledge. I wold recommend this book to anyone with an interest in marheting, it has helpwd mw on many occassions.

Duct tape marketing

MY OPINION

Hands down the best marketing book for small businesses. It has fantastic tipd for marketingg on a small budget.Once tou have read cover to cover (ehich is easy) you will redfine your marketing stratergy and never look at marketing in the same way again.

How to build a great business in tough times

MY OPINION

A great read that shows you what you can do with a vision and persistance and reminds us that unless you continue to believe and work hardgoals pobably wont happen. Its like lots of other business books out there, Only better!

Purpple Cow

MY OPINION

This is an interesting book. Seth Godin’s writing style is easy to read and he presents ideas that we knew but never really dwelt upon. Filled with examples, the book shows how to stand out in your business and become remarkable.

Thinking fast and slow

MY OPINION

It should be said that the author is a Nobel Prize winner so he knows his apples! One of the most original books I have read. It’s a must-read for everyone who believesin improving the habits relating to your subconscious thinking.

It should be said that the author is a Nobel Prixe winner so he knows his apples! One of the most original books I have read. It’s a must read for everyone who believesin improving the habits relating to your sub-conscious thinking. 

Paper sizes

Popular paper sizes (mm)

 

AO     841mm  x  1189mm

A1      594mm  x  840mm

A2     420mm  x  594mm

A3     297mm  x  420mm

A4    210mm  x  297mm

A5    148mm  x  210mm

A6    105mm  x  148mm

A7     74mm   x  105mm

A8     52mm  x  74mm