Every Business Owner Needs A Little
Help & Reassurance Now & Again

After twenty plus years I have learned that one of the most important things in branding and marketing is to ask for and listen to as much advice as possible. Second to this is to read as much as humanly possible which can prove difficult these days as our lives are so busy. However, about 3 years ago I registered with Audible which, if you haven't heard of it, is a seller and producer of spoken audio entertainment, that allows you to download audible books is as many subject matters as you can shake a stick at.

Here are some of the things I wish people had told me along the way

BOOKS ABOUT

Business Marketing

I have learned that there is no "right way" to market a business. There are so many variables involved that the is no one size fits all answer. In my opinion, the first thing to do is to understand your prospective client, when you achieve that you will at least have a fighting chance of speaking the right language.

Rich Dad, Poor Dad

Robert T Kiyosaki

I previously read this a few years ago in an "old fashioned book' which was really good so I decided recently to buy it as an AudioBook to add to my collection on Audible. I won't ruin the experience but the audible version of this book will definitely make a difference in your life and mindset. A highly recommended book for every entrepreneur or even someone looking to improve their life.

DUCT TAPE MARKETING

John Jantsch

Quite simply the best marketing book for small business. Fantastic tips for marketing on a small budget. You will totally redefine your marketing strategy and never look at Marketing in the same way again! – A must-read for every small/medium-sized business owner. Thoroughly recommended.

GREAT READS

Jay Conrad Levinson

This book is detailed and in-depth but very accessible. It is easy to read and floes well, whilst at the same time it delivers great knowledge. I would recommend this book to anyone with an interest in marketing, it has helped me on many occasions.

THIS IS MARKETING

Seth Godin

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

BOOKS ABOUT

Design

When you make a significant purchase of any kind you should understand what you are spending your hard-earned money on. With this in mind here are a few books that will provide you with some invaluable information about design, designers and the Jargon they use.

DESIGN IS A JOB

Mike Monterio

Hands done one of the best books about my industry I have ever read. The author is a design agency owner from Sanfansicso and decided to write a book about the ups, downs and expectations from both clients and agency owners. His study of our industry is both witty and true to life. Very much worth a listen.

KNOW YOUR ONIONS

Drew de Soto

I love this book, it's well thought out and provides some great tips for business owners embarking on a branding or marketing project. As it’s written for designers by designers its a great insight into life on the other side of the fence.

MADE TO STICK

Chip & Dan Heath

A really good book regarding communication, constructing a point and "making it stick". As a long-serving I've always been curious about it how to make "advice" stick with my clients, after this book I feel like I have the tools to make a clear point with staying power, to inspire and motivate.

RUINED BY DESIGN

Mike Monterio

I haven't even read this book yet - But So excited as it's by my favourite author. If it is relevant to this section I will add some more content, if it's not relevant I will remove it (Reluctantly).