Every business owner needs a little
help & Reassurance now and again.

Over the years I have taken advice wherever I could find it.
Here are some great books I have discovered along the way.

John Jantsch

Duct Tape Marketing

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let’s face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from “marketing idea of the week syndrome” instead of implementing a systematic approach to the problem of small business marketing.

In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business life and longevity.

My Thoughts about Duct Tape Marketing

Quite simply the best marketing book for small business. Fantastic tips for marketing on a small budget. You will totally redefine your marketing strategy and never look at Marketing in the same way again! – A must read for every small/medium sized business owner. Thoroughly recommended.

Jay Conrad Levinson

Guerrilla Marketing

First published in 1983, this completely updated & expanded fourth edition of Levinson’s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work.

Filled with great strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat & referral business, & managing in the age of telecommuting & freelance employees, among others, Guerrilla Marketing will be the entrepreneur’s marketing bible.

My Thoughts about Guerilla Marketing

Although this book is entitled Guerrilla Marketing, I think there are a lot of aspects of this book that can be transferred to marketing as a whole. This book is detailed, in-depth & very accessible. It is easy to read & flows well, whilst at the same time delivering incredible knowledge. I would recommend this book to anyone with an interest in marketing, it has helped me no end!

Jonah Berger

Contagious

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Contagious is filled with fascinating information drawn from Berger’s research. This book contains some very insightful information, That be extremely insightful to anyone who is attempting to generate exposure and endorse their products.

My Thoughts about Contagious
Just finished reading this book and I have to say the examples are great and varied from industry to industry, it’s easy to grasp and makes your brain tick with What If questions, especially if you have your own business. Contagious gives a good overview of what to and not to do.
Drew de Soto

Know Your Onions

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.

 

My Thoughts about Know Your Onions

I love this book, it’s so well thought out. Great read and some excellent tips, I actually got it for the advice on how to deal with print setup etc. A cracking buy for any designer whatever their field. I should also say that this book would be a great read for business owners embarking on a Branding or Marketing Project – it’s always good to know the other sides view!

High-Quality Design & Experienced based Advice.

Take Your Business To New Heights
With Gerard Greenan Consulting Limited