Intellectual Property

All policies adopted by Gerard Greenan
Consulting Limited are set in place to
protect you the client  & us as a company

INTRODUCTION

Successful creative businesses, whether large or small, are built on the efficient and productive use of intangible assets or Intellectual Property (IP). Papa John’s have used their IP to establish franchises across the globe, while Apple Inc. has an exhaustive trademark list that protects their current and potential markets. For companies such as Apple, Coca-Cola, Aston Martin, Skull Candy and Laura Ashley much of their value comes from their IP portfolio. Whether it’s ownership of a trademark, patent, design, copyright or trade secret, they outweigh the nominal value of their physical assets.

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